What is a business health check?

A free 5-minute diagnostic that scores your business across five pillars: Strategy, Finance, Marketing, Sales, and Operations. You get an instant score with actionable insights on where to focus.

Business owners doing R500K+ in annual revenue who have a real product or service, are willing to be coached, and want strategy-led growth rather than guesswork.

What does strategy-led marketing mean?

It means diagnosing your business first, then building marketing that aligns with your actual growth goals. No random tactics. Every action ties back to a measurable outcome.

How is GYBB different from a marketing agency?

Most agencies execute without strategy. GYBB combines 11 years of business coaching with done-for-you marketing execution. We diagnose before we build.

How to choose a business coach (and avoid wasting your money)

The coaching industry has a credibility problem. There are no barriers to entry. No licensing. No regulation. Anyone with a LinkedIn profile and a ring light can call themselves a business coach. So how do you find one who actually delivers?

I've been coaching business owners for over a decade. I've seen what works and what's theatre. Here's the filter I'd use if I were hiring a coach for my own business.

The difference between coaching and consulting

First, know what you're buying. A coach works with you to develop your thinking, decision-making, and leadership. A consultant tells you what to do. A mentor shares experience. Most business owners need a blend of all three, but the proportions depend on where you are.

If your business is under R2M in revenue, you probably need a consultant-coach hybrid: someone who can diagnose the business and help you build the playbook. If you're above R10M, you likely need someone who challenges your thinking and holds you accountable to the strategy you already know you should be executing.

The worst outcome is hiring a pure 'accountability coach' when what you actually need is strategic input. You'll feel supported but nothing will change.

Five questions to ask before you hire

One: have you built or scaled a business yourself? Not theory. Not an MBA. Actual operational experience. If they've never had to make payroll, they're going to struggle with the pressures you face.

Two: can you show me measurable results from your clients? Not testimonials — results. Revenue growth, margin improvement, time savings. If they can't quantify the impact, be cautious.

See our client results →

Three: what's your diagnostic process? A good coach doesn't jump straight to solutions. They ask questions. They want to understand your numbers, your team, your market. If the first session is all motivation and no diagnosis, walk away.

Four: what does the engagement look like week to week? Coaching should have structure. Weekly or fortnightly sessions, clear milestones, homework between calls. If it's just 'we'll chat and see where it goes,' you're paying for a conversation, not a transformation.

Five: are you willing to tell me things I don't want to hear? The best coaches are the ones who push back. If they agree with everything you say, they're not coaching — they're people-pleasing.

Red flags to watch for

Guaranteed results with no diagnostic. Anyone promising '10x growth' before understanding your business is selling dreams. No framework or methodology — just vibes. Reluctance to share client references. Heavy focus on mindset with no attention to operations, finance, or marketing. A one-size-fits-all programme with no customisation.

The coaching industry sells transformation. But real transformation comes from rigorous diagnosis, strategic clarity, and consistent execution. Not from a weekend seminar.

What good coaching actually looks like

In my practice, every engagement starts with a diagnostic. I want to see your numbers, your org structure, your marketing stack, your sales pipeline. I want to understand what's working and what's not before I say a word about what to change.

Then we build a 90-day plan with measurable milestones. Weekly check-ins. Real accountability. And I bring the strategic input — not just 'how do you feel about that?' but 'your margins are thin because your pricing doesn't account for scope creep, and here's how we fix it.'

The best indicator of a good coach isn't their Instagram following. It's whether their clients' businesses are measurably better 12 months later.

Not sure where your business stands? Start with our free health check. It surfaces the real issues — the ones a good coach would diagnose in the first session.