Inquiry rate increase
Tembelani Safaris
Luxury Safari & Travel
The challenge
Tembelani Safaris was operating with a dated WordPress site that didn't reflect the luxury experience they deliver. The booking enquiry flow was clunky — multiple page loads, no itinerary preview, and no way for the team to manage proposals efficiently. Enquiry rates were flat despite growing traffic.
What we did
Designed and built a custom itinerary builder as a WordPress plugin: a React-powered admin interface that lets the team create, preview, and send branded itineraries in minutes instead of hours.
Rebuilt the client-facing website with a focus on visual storytelling — large imagery, smooth transitions, and a streamlined enquiry form that reduced friction from 5 steps to 2.
Implemented a client portal where travellers can view their itinerary, packing list, and pre-departure information — turning the pre-trip experience into part of the luxury offering.
The results
- Enquiry rate increased 45% within 90 days of the new site launch.
- Itinerary creation time dropped from 3 hours to 30 minutes.
- Client portal adoption reached 85% — travellers engage with their trip details before departure.
- Proposal acceptance rate improved from 35% to 52% with the branded itinerary system.
“The itinerary builder changed how we operate. It's not just a website — it's a tool that makes us faster and makes our clients feel the experience before they arrive.”
Founder, Tembelani Safaris
Your business could be next.
Start with a free diagnostic. 5 minutes. No obligation.
Take the health check