Lead conversion lift
Vision Works Bayside
Optical Retail
The challenge
Vision Works Bayside had a steady walk-in business but was leaving money on the table digitally. Their Facebook ads were running but without strategy — broad targeting, generic creative, and no follow-up system for enquiries. Leads came in but most went cold within 48 hours.
What we did
Audited existing ad spend and identified that 60% of budget was going to audiences that never converted. Restructured campaigns around high-intent local audiences with lookalike modelling from their best customers.
Built a structured follow-up sequence: every lead that enquired online received a personalised response within 2 hours, followed by a 3-touch nurture sequence over 7 days. No lead disappeared without a conversation.
Introduced weekly coaching sessions to align the in-store team with the digital pipeline. Staff knew which leads were coming in and what they'd enquired about before they walked through the door.
The results
- Lead-to-appointment conversion increased from 18% to 24% within 60 days — a 34% lift.
- Cost per qualified lead dropped 22% through better targeting.
- Monthly revenue from digital-sourced customers grew from R45K to R78K.
- Follow-up response time went from 2 days to under 2 hours.
“We were spending on ads but had no system behind them. Clyde connected the dots between our marketing and our front desk — that's where the real lift came from.”
Practice Manager, Vision Works Bayside
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